How Tech Helps Farmers To Profit While Going Green

In the News

2020 will go down as the “Year of Net Zero.” Corporate commitments to deliver net-zero emissions by 2050 doubled, and all eyes are on our biggest green-house gas emitters—namely, our food systems.

Agriculture is caught in the cross hairs as a major polluter (contributing about 18 percent of total global emissions), an essential industry already hit hard by climate change, and, increasingly, an industry that could help in the fight.

Big shifts are underway for farmers as the larger food companies, for the first time, are starting to reward them with a piece of the elusive “green premium.” In 2020, firms like Cargill, Anheuser-Busch, General Mills, and Walmart started paying farmers to adopt greener practices. Anheuser-Busch committed to buying 2.6 million bushels of “sustainably grown” rice in 2020, at up to a 27 percent premium…

…and Taranis offer high-resolution low-cost insights that can identify a 2-inch tall weed or a tiny pest. The new level of specificity allows farmers to implement precision agriculture: early, targeted action that dramatically reduces the overall use of synthetic chemicals. Instead of a plane spraying an entire field with a pesticide, precision insights allow the farmer to spray only the specific part of the field where the pest is detected. This not only reduces pesticide costs for the farmer, but also is key to unlocking the “green premium” paid by food companies for crops grown with fewer synthetic chemicals…Read more HERE


About Taranis:

Taranis is the world’s leading AI-powered crop intelligence platform for agribusiness. It
leverages AI and machine learning, high-resolution aerial, satellite, and drone imagery,
and deep agronomic know-how to allow crop advisors to make better, more informed
crop management decisions. Since starting in 2015, Taranis has worked with the
world’s top agricultural retailers and crop protection companies, monitoring millions of
acres for customers in the United States, Canada, Brazil, Russia, Ukraine, and
Australia. Taranis employs over 80 people worldwide and is headquartered in Westfield,

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