Farming has been around for many millennia more than most industries, but when it comes to digital adoption, it’s running a bit behind. Farming is undergoing a digital transformation, but it’s taking time. In fact, some agriculture companies are finding their investments are less than successful. And while massive advancements in machinery over the last half-century have scaled productivity, climate change and population growth are demanding ever higher production.
At Planet’s 2021 user conference, Explore, I met with four leaders in digital agriculture to talk about how to reap a strong ROI from digital transformation. While these leaders were from different parts of the world and in different niches in agriculture, they broadly agreed on what matters most today in their field. Here are my top five takeaways from the conversation.