Today’s agricultural landscape is changing rapidly. As farm sizes and demands upon growers increase, they need more, and more accurate information – and they need it fast.
Established in 2015, Taranis marries a deep respect and understanding of farm heritage with agronomic expertise and cutting-edge technology. Using state-of-the-art multi-level high-resolution imagery and revolutionary AI and ML capabilities, we give advisors, suppliers and growers insights with unsurpassed clarity and indisputable insights.
We enable today’s advisors and growers to cover more acres and yet take action with surgical precision. This means more strategic use of products improving not just plant health and yield but stewardship and sustainability.
Bar is a passionate, bold and effective leader. Named Chief Executive Officer in January 2021, he joined Taranis from Ex Libris where he served as President growing the company to a $200M global SaaS business. Bar also spent 12 years at NICE Systems (a publicly traded CRM software company) holding various leadership roles. He holds a B.A. in Computer Sciences and Economics and an MBA in Marketing & Information Systems from Tel-Aviv University.
Ofir is a fourth-generation member of a farm family in Israel. He served in an elite technological unit of the Prime Minister’s Office at just 19 years old while in the Israeli military. He developed and led groundbreaking technology for classified projects. Ofir earned a B.Sc. in Math and computer science and a M.Sc in cryptography from Bar-Ilan University. Ofir and his co-founders started Taranis in 2015 with a mission to help farmers protect their crops more efficiently.
Opher is a seasoned financial and operational leader who, since April 2019, has served as Taranis’ CFO and, as of September 2020, our COO as well. Prior to joining Taranis, he served as Vice President of Finance at Cyren, a publicly traded company. He’s also held public accounting and management roles at EY. He holds a degree in economics and accounting from the University of Haifa, and an MBA from Tel Aviv University.
Mike joined in March 2020 as General Manager of North America and VP of Sales. In March 2021 he was appointed Chief Commercial Officer. He oversees sales world-wide, regional marketing and customer success. He’s held senior positions in Ag at Syngenta, Southern States Cooperative, and Farmers Edge. Mike has an MBA, Post-Master’s in Financial Analysis, and a B.A. in Political Science, all from the University of North Carolina at Greensboro.
Ayelet was appointed VP of People at Taranis in February 2019 bringing over a decade of HR experience with large companies and startups. Prior, Ayelet led the HR at Spot.io, acquired by NetApp. She also has extensive experience as a clinical therapeutic expert. She holds a B.A in Psychology from Haifa University and a Master’s degree in Clinical Criminology from Bar-Ilan University.
Fabio joined Taranis as General Manager for Brazil in July 2021. He brings Ag experience in multinational organizations and start-ups. Prior to joining Taranis, Fábio held senior commercial roles at Agropastoril Jotabasso, Kaiima Bio Agri Tech, and Monsanto. Fábio holds an MBA in Marketing & People Management, as well as a Bachelors in Agronomy Engineering from Universidade Federal de São Carlos.
Amir brings 25 years of experience in software development ranging from startup to publicly traded companies scaling R&D teams. Prior, Amir was VP R&D at Kenshoo, a digital marketing company where he worked closely with social media icons, including Facebook, Twitter and Pinterest. Amir holds a B.Sc. in Physics and Mathematics from The Hebrew University in Jerusalem.
Gershom’s passion is computer vision and artificial intelligence. Prior to joining Taranis, he was the CTO and co-founder of ClearVuze developing autonomous drone solutions. He was CTO of Omek Interactive, a Human-Computer Interaction company acquired by Intel in 2013. He is an inventor on over 25 issued patents. He earned his Ph.D. and M.Sc. in Applied Mathematics from Brown University, and his B.Sc. in Applied Mathematics from Columbia University.
Jedidiah is driven by the impact products have on people’s life. Jedidiah joined Taranis in May 2020 from Freightos, a leading global freight booking platform, where he was Head of Product Management. He led significant programs to turn product management into a data and customer intelligence driven organization. Jedidiah holds an MBA from Harvard University and a BS in Finance from Cornell University.
Avi brings over 20 years of professional experience in global operations. He’s managed construction and deployment projects of radio base stations for Mer Telcom across the globe. He’s worked in the renewable energy market with Solar Power and Baran EPCO and most recently at Lumos as VP Operation developing solar systems. Avi has a BSc from the Technion-Israel Institute of Technology and a MBA from Tel-Aviv University.
Eli is a software architecture and R&D expert with wide experience in software development for meteorological systems. Eli has over a decade of experience in the Israeli Defense Forces (IDF) and in high-tech companies including Symbionix. Eli has developed forecasting systems for the Israeli Navy in use today for which he received an award from the Chief of the Navy. He has a B.Sc. in Physics from Ben-Gurion University.
Amichay joined the founding team with the additional ground-breaking technologies enabling Taranis to create unique aerial imagery at submillimeter resolution. With a M.Sc in Mechanical Engineering from Ben Gurion University and experience in leading multidisciplinary engineering development projects, Amihay leads R&D of imaging platforms and the development of imaging solutions.
Collaboration with Ag retailers, suppliers, technology partners and each other always means stronger, more effective results for growers bringing together diverse people, perspectives and the power of innovation.
We believe technology and data will continue to transform agriculture and are fiercely focused and committed to advancing the use of AI and Machine Learning to improve on-farm performance.
Trust is a prerequisite for collaboration. Our products build trust between advisors and growers while as a team we operate with integrity, practicality and transparency in all that we do.
We are insatiably curious and driven innovators. With a strong respect for farming heritage, we strive to find better ways to create value for retailers, advisors and growers.